The OLD way to market your property

A number of years ago, somebody had the idea to include colour photographs of a property that was for sale. Could you imagine a property for sale today without colour photographs?

More recently, sales particulars were only available to potential customers who were on your estate agents mailing list, happened to visit your estate agents premises or sifted through the many properties for sale in the property section of the local newspaper. Then the internet arrived. Could you imagine a property for sale today without a web presence?

Although just about every estate agent has embraced the internet (and colour photography), few have yet to truly exploit the internet. The vast majority have done little more than simply copy the sales particulars to their web site. This simply gives customers access to the same sort of details that would have been available 20 (or more) years ago. Admittedly, this information is available 24 hours a day, instantly and from anywhere in the world. However, due to the quality of most home printers and the unreliability of printing from the web, it is usually of lower quality than 20 years ago (and spread out over 15 pages, with the right hand edge missing from each - and then 3 blank pages for reasons nobody has ever understood !)

The NEW way to market your property

With the expansion of the internet, (particularly the huge increase in broadband usage), and the incredible increase in DVD player ownership, it's time to update those old sales particulars.

We believe that there is still a place for the old style sales particulars, and for that reason we make it possible to print them out from within our Virtual Tours (accurately and complete, with the right hand edge intact and without all of the extra blank pages !). However, we have developed a Virtual Tour system that can greatly improve upon the old "paper only" method.

With our Virtual Tour of your property, potential customers can

• thoroughly view it at any time of the day or night from anywhere in the world
• turn around through upto 360 degrees and study each room
• walk from room to room and see how it looks as they walk through each doorway

All this without you having to tidy the house each time !

	NOTE:- Showing a potential buyer around your own house can be difficult, especially when you have to start "selling" it. i.e. it can be uncomfortable and sound quite boastful to tell people how fantastic the various features are and just how great your house is. For this reason it can be better to have your estate agent show buyers around. Furthermore, your agent should have far more experience and know just the right things to say. Unfortunately, it is not always possible to have your agent take care of all of the viewings for you, but our Virtual Tours help in this respect too. Tidy the house once and we then shoot a number of guided tours (to accompany the 360 degree tour if required). If a voice over is then added to these guided tours, all of the selling of your property's best features can be done here. That way, when they visit in person, the sales pitch will already have been delivered and they should in fact just be confirming that they want to buy your property.
	We also know of estate agents who play the tours to potential buyers in their showroom. This enables the agent to talk the buyers through the features of the property immediately, thereby greatly speeding up the sales process.

Additionally, the tours can be delivered on CD or DVD. These allow for even higher quality images to be played on screen at the agent's shop, handed out to interested customers or even posted to people on their mailing list. We can even produce DVD's that will play the full tour on a PC (at even higher quality than broadband delivery), but when inserted into a regular set top DVD player will play even higher quality guided tours on the customers TV set. This means that even people with low speed internet access or no internet access at all can experience a rich, high quality sales pitch for your property.

Also, picture these 2 scenarios where somebody looking to buy a house just like yours, signs up to every estate agents mailing list in your area.

1. That same day one of those estate agents emails a Web link to them for a Virtual Tour of a property. This enables them to view the web site for that property (and therefore thoroughly view the property) before they have even received the details for any other properties.
2. A couple of days later they collect the post before setting off to work. In the post there are details for dozens of different properties, but just one of them has a DVD attached. Which one will get their attention? Which one will they be able to have guided tours of on their TV's DVD player while they are having their breakfast? Which one will they take with them and view in even more detail on their PC at work? Which one will all their colleagues at work notice them viewing on their PC therefore exposing the property to even more potential customers?